How important is a professional book cover for sales?
A professional book cover is crucial for sales, as it is the first thing potential customers see….
Reasons not to position your artisan business in the middle market
As interest in contemporary craft grows, the artisan goods market has become increasingly competitive with more makers…
What is artisanal luxury?
Artisanal luxury is the centering of artisanal skills and hand craftsmanship within the production of high-quality goods…
Is publishing a coffee table book still worth it?
In an age where digital content reigns supreme, you may be wondering if publishing a coffee table…
The benefits of doing your own PR to promote your artisan business
Think of PR and a product placement in a magazine or a TV interview come to mind….
How storytelling helps your craft business stand out in a crowded market
Contemporary craft is a busy sector, with makers, artisan businesses and stores all promoting their handcrafted creations…
A celebration of craftsmanship excellence in London city
As May’s sunny days sent temperatures climbing, London and its Boroughs became the backdrop for a celebration…
What is the point of a coffee table book?
Large, lavish, full of pictures and minimal words, you may be wondering what the point of a…
How I find and select makers and artisan businesses for opportunities that promote and showcase their craftwork
My work as a writer and independent curator is centred around shining the light on global craft…
6 great reasons why you should have a blog to promote your craft business
‘Blogging is dead’, ‘Blogging is not dead’, so go the back and forth statements about blogging at…