What is brand integrity, and why does it matter?
All around us, we are seeing and hearing the public shaming and ostracisation of companies and individuals…
Challenges that hinder artisan craft communities from reaching their full potential
All over the world, craft is one of the ways individuals, communities and countries express their unique…
Popular coffee table book sizes and formats
What size and shape to make your coffee table book is a common question. When you think…
5 proven types of stories artisan businesses use to increase their sales conversions
Brand storytelling is a highly effective way of boosting audience engagement, creating better customer connections to ultimately…
Embracing a philosophy of slow design centred around the art of considered craftsmanship
The design world and consumers are increasingly recognising the benefits of slow design. As the term suggests,…
Harnessing the power of storytelling in your craft business to help you create better customer connections
Artisan businesses like yours face a common challenge in promoting their craftwork. That of getting their voices…
Main reasons publishers reject coffee table book proposals, and what makes them say yes
If you want to publish a coffee table book through a publisher you will need to submit…
What do we actually mean by sustainable in craft and design?
The term ‘sustainable design’ is used a lot these days. At a recent tradeshow, I overheard an…
How to choose the perfect brand colour palette for your craft business
Brand colours are an integral part of a brand identity contributing not only to the visual aspect…
How to share the brand stories of your craft business without losing your soul
It often feels like we spend a lot of time following the ‘we should be doing this…