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Tapiwa Matsinde | A curatorial and artisan brand visibility consultancy  for craft businesses

Journal

What is brand integrity, and why does it matter?
Branding | Craft & Design Business

What is brand integrity, and why does it matter?

ByTapiwa Matsinde 8 May 20256 June 2025

All around us, we are seeing and hearing the public shaming and ostracisation of companies and individuals…

Read More What is brand integrity, and why does it matter?Continue

Challenges that hinder artisan craft communities from reaching their full potential
Craft & Design Business | Opinion

Challenges that hinder artisan craft communities from reaching their full potential

ByTapiwa Matsinde 8 May 20256 June 2025

All over the world, craft is one of the ways individuals, communities and countries express their unique…

Read More Challenges that hinder artisan craft communities from reaching their full potentialContinue

Popular coffee table book sizes and formats
Book Publishing

Popular coffee table book sizes and formats

ByTapiwa Matsinde 9 April 20256 June 2025

What size and shape to make your coffee table book is a common question. When you think…

Read More Popular coffee table book sizes and formatsContinue

5 proven types of stories artisan businesses use to increase their sales conversions
Craft & Design Business | Storytelling

5 proven types of stories artisan businesses use to increase their sales conversions

ByTapiwa Matsinde 6 March 20256 June 2025

Brand storytelling is a highly effective way of boosting audience engagement, creating better customer connections to ultimately…

Read More 5 proven types of stories artisan businesses use to increase their sales conversionsContinue

Embracing a philosophy of slow design centred around the art of considered craftsmanship
Craftsmanship | Design | Opinion | Sustainability

Embracing a philosophy of slow design centred around the art of considered craftsmanship

ByTapiwa Matsinde 27 February 20256 June 2025

The design world and consumers are increasingly recognising the benefits of slow design. As the term suggests,…

Read More Embracing a philosophy of slow design centred around the art of considered craftsmanshipContinue

Harnessing the power of storytelling in your craft business to help you create better customer connections
Craft & Design Business | Storytelling

Harnessing the power of storytelling in your craft business to help you create better customer connections

ByTapiwa Matsinde 30 January 20256 June 2025

Artisan businesses like yours face a common challenge in promoting their craftwork. That of getting their voices…

Read More Harnessing the power of storytelling in your craft business to help you create better customer connectionsContinue

Main reasons publishers reject coffee table book proposals, and what makes them say yes
Book Publishing

Main reasons publishers reject coffee table book proposals, and what makes them say yes

ByTapiwa Matsinde 27 November 20246 June 2025

If you want to publish a coffee table book through a publisher you will need to submit…

Read More Main reasons publishers reject coffee table book proposals, and what makes them say yesContinue

What do we actually mean by sustainable in craft and design?
Craft | Craft & Design Business | Design | Opinion | Sustainability

What do we actually mean by sustainable in craft and design?

ByTapiwa Matsinde 27 November 20246 June 2025

The term ‘sustainable design’ is used a lot these days. At a recent tradeshow, I overheard an…

Read More What do we actually mean by sustainable in craft and design?Continue

How to choose the perfect brand colour palette for your craft business
Branding | Craft & Design Business

How to choose the perfect brand colour palette for your craft business

ByTapiwa Matsinde 13 November 20246 June 2025

Brand colours are an integral part of a brand identity contributing not only to the visual aspect…

Read More How to choose the perfect brand colour palette for your craft businessContinue

How to share the brand stories of your craft business without losing your soul
Craft & Design Business | Storytelling | Visibility

How to share the brand stories of your craft business without losing your soul

ByTapiwa Matsinde 17 October 20246 June 2025

It often feels like we spend a lot of time following the ‘we should be doing this…

Read More How to share the brand stories of your craft business without losing your soulContinue

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About

A curatorial and brand visibility consultancy sharing practical advice & inspiring content that shows artisan businesses how to raise their profile, while advising the cultural institutions that want to connect with them.


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