Embracing a philosophy of slow design centred around the art of considered craftsmanship
The design world and consumers are increasingly recognising the benefits of slow design. As the term suggests,…
Harnessing the power of storytelling in your craft business to help you create better customer connections
Artisan businesses like yours face a common challenge in promoting their craftwork. That of getting their voices…
What do we actually mean by sustainable in craft and design?
The term ‘sustainable design’ is used a lot these days. At a recent tradeshow, I overheard an…
How to choose the perfect brand colour palette for your craft business
Brand colours are an integral part of a brand identity contributing not only to the visual aspect…
How to share the brand stories of your craft business without losing your soul
It often feels like we spend a lot of time following the ‘we should be doing this…
How to successfully start a blog and use it to promote your artisan business
I am all for blogging. I started my writing and curatorial career as a blogger and then…
Alternative ways to market your craft business that are not social media
How you market your craft business has a direct effect on its growth and success. And when…
Why authentic storytelling in your craft business matters more than ever in an AI world
AI is everywhere, and it is here to stay. In fact, most of us were using it…
Are you confident charging what your handmade crafts are worth?
Knowing what to charge for your product or service has to be one of the most difficult…
Why you need to audit your creative brand
Have you checked the health of your brand lately? Here in the UK cars over the age…