Words both written and spoken are powerful
— They shape our perceptions, our beliefs, our visions, and tell the world who we are.
It Started with a Blog Post
AND A LOVE OF WRITING WAS UNLEASHED
Writing about fine craftsmanship, design and creativity has enabled me to contribute to the craft and design industry. I write primarily about the areas of craft, design, creativity, sustainability, entrepreneurship, diversity, lifestyle, and makers from Africa. I have written and contributed both print and digital content to a range of publications and organisations interested in introducing diverse perspectives on design and craft to their readers.
Coming from a graphic design background, I have long been a visual storyteller. Revealing the stories of people and the businesses they build through craft and design is part of the art of branding which was my work for a long time. But it wasn’t until I wrote and published my first blog post in 2010 that my love of the written word was truly unleashed. Words both written and spoken are powerful — they shape our perceptions, our beliefs, our visions, and tell the world who we are.
I discovered just how powerful words are when I first began writing about design from Africa; it enabled me to contribute to the development of the industry through my blog posts, interviews, opinion pieces, and books. My writing has now led to other areas of the globe as I delve into more of the world’s craft cultures.
“I feel very privileged that I can, through my writing, bring to life the stories about the people, places, and things that inspire me, so those stories may inspire others.”
– tapiwa Matsinde
Here you will find a selection of my curated articles and written work.