6 common reasons why people are not buying your creations and how to fix the problems
Paying customers are the lifeline of any business, without them you’re simply running a hobby. Every entrepreneur…
What upmarket retail buyers look for when buying craft from a maker, tips to help you secure stockists
Prestigious commercial retailers and smaller upmarket independent shops, boutiques and gallery shops are always looking for high-quality,…
Want to boost your sales? Sell the story not the product
Storytelling is a powerful medium in business for generating sales. At a time when the market is…
How to show up as the face of your business when you don’t like being in the spotlight
Branding a business doesn’t stop and start with the business itself but incorporates all that is connected…
How to catch the curator’s eye, proven tips for designers & makers who want to stand out
If you are interested in getting your work featured in high-profile exhibitions, bought by a collector or…
Want to know what publishers look for when deciding to publish a coffee table book?
If you’re interested in publishing a coffee table book, you can publish it yourself or submit a…
The main challenges designers, makers, artists face when building a brand, and how to overcome them
Building a brand is a way of packaging, presenting and connecting your work, purpose, and mission to…
How to cultivate a spirit of generosity in your brand
I talk a lot about heartfelt branding in my mentoring work. This is a way of building…
What is a curator, and what do they do?
When I started blogging about contemporary craft and design over 10 years ago, little did I know…
Does Following Your Creative Passion Automatically Lead To Success?
I read this quote the other day ‘Follow your passion and success will follow’. Attributed to anthologist,…