A storyteller, curator & mentor
Showing artisan businesses how to raise their profile and advising the cultural institutions that want to connect with them
Championing a diverse craft and design industry
Standing out and being seen and heard in the world of contemporary craft and design can be a struggle for artisan businesses, particularly for those from Africa and the global south. Not being visible, On the other hand, makes it much more difficult for cultural institutions and publications to find artisan businesses from these regions.
I work to bridge the gap
By tapping into my extensive industry knowledge and expertise my consultancy: serves artisan businesses seeking to raise their profile through brand positioning and storytelling; and works with galleries, museums, foundations, and other cultural institutions and publications looking to highlight and learn more about exceptional craftsmanship and design from Africa and its diaspora.
KIND WORDS
“With Tapiwa you get a sense of someone who knows her stuff…
and keeps a strong sense of integrity about her ‘brand’.”
NANA OCRAN
JOURNALIST, WRITER, STORYTELLER, UK
Meet
Tapiwa Matsinde
I’m Tapiwa Matsinde, a London-based writer, independent curator, and artisan visibility mentor. I specialise in global cntemporary craft, with paeticular knowledge of makers from Africa.
My writings, artisan features, books, or profile have appeared IN
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