5 proven types of stories artisan businesses use to increase their sales conversions
Brand storytelling is a highly effective way of boosting audience engagement, creating better customer connections to ultimately…
Harnessing the power of storytelling to help you create better customer connections
Artisan businesses like yours face a common challenge in promoting their craftwork. That of getting their voices…
What do we actually mean by sustainable in craft and design?
The term ‘sustainable design’ is used a lot these days. At a recent tradeshow, I overheard an…
How to choose your brand’s colour palette
Brand colours are an integral part of a brand identity contributing not only to the visual aspect…
How to share the brand stories of your artisan business without losing your soul
It often feels like we spend a lot of time following the ‘we should be doing this…
How to successfully start a blog and use it to promote your business
I am all for blogging. I started my writing and curatorial career as a blogger and then…
Alternative ways to promote your handmade crafts that are not social media
Fact: there are some of us who love social media, and some of us who can’t stand…
Are you confident charging what your handmade crafts are worth?
Knowing what to charge for your product or service has to be one of the most difficult…
Why you need to audit your creative brand
Have you checked the health of your brand lately? Here in the UK cars over the age…
Why you should consider selling high-end pieces alongside your affordable collections
High-end gallery-quality pieces are a great addition to a maker’s portfolio. Selling high-end pieces alongside your affordable…