How storytelling helps your craft business stand out in a crowded market
Contemporary craft is a busy sector, with makers, artisan businesses and stores all promoting their handcrafted creations…
5 proven types of stories artisan businesses use to increase their sales conversions
Brand storytelling is a highly effective way of boosting audience engagement, creating better customer connections to ultimately…
Harnessing the power of storytelling in your craft business to help you create better customer connections
Artisan businesses like yours face a common challenge in promoting their craftwork. That of getting their voices…
How to share the brand stories of your craft business without losing your soul
It often feels like we spend a lot of time following the ‘we should be doing this…
Why authentic storytelling in your craft business matters more than ever in an AI world
AI is everywhere, and it is here to stay. In fact, most of us were using it…