How to share the brand stories of your artisan business without losing your soul
It often feels like we spend a lot of time following the ‘we should be doing this…
How to successfully start a blog and use it to promote your business
I am all for blogging. I started my writing and curatorial career as a blogger and then…
Alternative ways to promote your handmade crafts that are not social media
Fact: there are some of us who love social media, and some of us who can’t stand…
Why you should consider selling high-end pieces alongside your affordable collections
High-end gallery-quality pieces are a great addition to a maker’s portfolio. Selling high-end pieces alongside your affordable…
Raise the profile of your handmade craft business by focusing on these key areas
Getting seen increases the chances of attracting opportunities and selling your handmade crafts. This requires mastering the…
5 types of promotional images every maker needs in their portfolio
Images are an essential part of brand promotion. They do the heavy lifting of selling your handmade…
What to do if selling your statement handmade crafts to rich people makes you feel uncomfortable
The nature of hand-craftsmanship often means the products created will cost more than those mass-produced, with prices…
Do you know who you are selling your handcrafted products to?
Do you know who you are selling your handcrafted products to may seem like an obvious question….
6 common reasons why people are not buying your creations and how to fix the problems
Paying customers are the lifeline of any business, without them you’re simply running a hobby. Every entrepreneur…
What upmarket retail buyers look for when buying craft from a maker, tips to help you secure stockists
Prestigious commercial retailers and smaller upmarket independent shops, boutiques and gallery shops are always looking for high-quality,…