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Tapiwa Matsinde | A curatorial and artisan brand visibility consultancy  for craft businesses

Journal

The main challenges designers, makers, artists face when building a craft brand, and how to overcome them
Branding | Craft & Design Business

The main challenges designers, makers, artists face when building a craft brand, and how to overcome them

ByTapiwa Matsinde 9 March 20236 June 2025

Building a craft brand is a way of packaging, presenting and connecting your work, purpose, and mission…

Read More The main challenges designers, makers, artists face when building a craft brand, and how to overcome themContinue

How to cultivate a spirit of generosity in your craft brand
Craft & Design Business

How to cultivate a spirit of generosity in your craft brand

ByTapiwa Matsinde 24 February 20236 June 2025

I talk a lot about heartfelt branding in my mentoring work. This is a way of building…

Read More How to cultivate a spirit of generosity in your craft brandContinue

What is a curator, and what do they do?
Craft & Design Business | Curation

What is a curator, and what do they do?

ByTapiwa Matsinde 20 February 20236 June 2025

When I started blogging about contemporary craft and design over 10 years ago, little did I know…

Read More What is a curator, and what do they do?Continue

Does Following Your Creative Passion Automatically Lead To Success?
Craft & Design Business

Does Following Your Creative Passion Automatically Lead To Success?

ByTapiwa Matsinde 8 February 20236 June 2025

I read this quote the other day ‘Follow your passion and success will follow’. Attributed to anthologist,…

Read More Does Following Your Creative Passion Automatically Lead To Success?Continue

If you want to publish a coffee table book, here are 9 things you need to do
Book Publishing

If you want to publish a coffee table book, here are 9 things you need to do

ByTapiwa Matsinde 12 January 202314 June 2025

With their beautiful finishes, aspirational images, and rousing copy, coffee table books have long been a source…

Read More If you want to publish a coffee table book, here are 9 things you need to doContinue

How to refine & elevate your craft business
Branding | Craft & Design Business

How to refine & elevate your craft business

ByTapiwa Matsinde 11 August 20226 June 2025

You’ve invested a lot of time and energy into learning and refining your craft skills. Your dedication…

Read More How to refine & elevate your craft businessContinue

Craftsmanship, artisans and their central role in the rise of true luxury
Artisan | Craft | Craftsmanship

Craftsmanship, artisans and their central role in the rise of true luxury

ByTapiwa Matsinde 28 July 202210 July 2025

Hear the word ‘luxury’ and thoughts immediately turn to expensive, high-quality, exclusive, indulgent, out of reach, covetable,…

Read More Craftsmanship, artisans and their central role in the rise of true luxuryContinue

How accessibility to grassroots crafts led to a passion for exceptional craftsmanship & design
Craft | Design

How accessibility to grassroots crafts led to a passion for exceptional craftsmanship & design

ByTapiwa Matsinde 8 July 20226 June 2025

I grew up surrounded by craft, in a way I took it for granted. By craft I…

Read More How accessibility to grassroots crafts led to a passion for exceptional craftsmanship & designContinue

Curating The Artisan: a crafted tea room
Artisan | Craft | Craftsmanship | Curation | Design | Exhibition

Curating The Artisan: a crafted tea room

ByTapiwa Matsinde 13 April 20226 June 2025

After months of prepping and planning, not to mention delays due to the pandemic Homo Faber, the…

Read More Curating The Artisan: a crafted tea roomContinue

Homo Faber the event dedicated to craftsmanship returns for a second edition
Artisan | Craft | Craftsmanship | Curation | Design | Exhibition | News

Homo Faber the event dedicated to craftsmanship returns for a second edition

ByTapiwa Matsinde 6 April 20226 June 2025

Homo Faber returns in 2022 for a second edition of the groundbreaking cultural event dedicated to contemporary…

Read More Homo Faber the event dedicated to craftsmanship returns for a second editionContinue

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About

A curatorial and brand visibility consultancy sharing practical advice & inspiring content that shows artisan businesses how to raise their profile, while advising the cultural institutions that want to connect with them.


Recent Posts
  • How important is a professional book cover for sales?
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  • What is artisanal luxury?
  • Is publishing a coffee table book still worth it?
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