How to share the brand stories of your craft business without losing your soul
It often feels like we spend a lot of time following the ‘we should be doing this…
What is the hardest aspect of creating a coffee table book?
When it comes to creating a coffee table book, or any book for that matter there are…
How to successfully start a blog and use it to promote your artisan business
I am all for blogging. I started my writing and curatorial career as a blogger and then…
What is a coffee table book, and why is it called that?
A coffee table book refers to sumptuous large format books that tend to focus on non-fiction lifestyle…
Alternative ways to market your craft business that are not social media
How you market your craft business has a direct effect on its growth and success. And when…
Why authentic storytelling in your craft business matters more than ever in an AI world
AI is everywhere, and it is here to stay. In fact, most of us were using it…
Are you confident charging what your handmade crafts are worth?
Knowing what to charge for your product or service has to be one of the most difficult…
Why you need to audit your creative brand
Have you checked the health of your brand lately? Here in the UK cars over the age…
Why you should consider selling high-end pieces alongside your affordable craft collections
High-end gallery-quality pieces are a great addition to a maker’s portfolio. Selling high-end pieces alongside your affordable…
Raise your craft business profile by focusing on these key areas
Getting seen increases the chances of attracting opportunities and selling your handmade crafts. This requires mastering the…