How important is a professional book cover for sales?

A professional book cover is crucial for sales, as it is the first thing potential customers see. Often, a decision to buy a book is made within seconds of seeing the cover, regardless of the quality of the content. This is where the saying ‘never judge a book by its cover’ comes from BTW. Because no matter how good a book is on the inside, if the cover isn’t attention-grabbing, its days will be spent gathering dust on the shelf. And, that is certainly not the scenario you want after all the time and effort you’ve spent producing it.

A poorly designed book cover is a common reason for low to no book sales.

In a survey of 2,000 adults by StudyFinds.org, 80% (eight in 10) ‘admitted to avoiding a book because of its outward appearance’. This shows you just how much a book cover’s design matters for sales

Investing in high-quality professional book cover design is a necessity.

Publishing a book, especially a coffee table one, can be costly, particularly if you are self-publishing. When managing your production budget, it can be tempting to design your book cover yourself or go with the cheapest designer. This is not advisable unless you are a book designer yourself. Even then, you may not be a specialist in designing high-quality lifestyle books. Coffee table book cover design is an art, and professional designers understand the elements that go into creating a standout cover.

A good book cover immediately tells the viewer what the book is about. As you think about how you want your artbook cover to look, remember that a badly designed cover can result in low sales, while a professionally designed and relevant cover can boost sales. If you’ve already published your coffee table book and are experiencing sluggish sales, your cover could be the reason. A cover redesign could be what’s needed to turn things around.

For more on designing your book cover, turn to page 91 in your copy of: How to Publish a Coffee Table Book. Don’t have a copy yet? Follow the link to find out where you can purchase it.

– Tapiwa Matsinde

Source: https://studyfinds.org/judge-a-book-by-its-cover

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