The benefits of doing your own PR to promote your artisan business
Think of PR and a product placement in a magazine or a TV interview come to mind….
How storytelling helps your craft business stand out in a crowded market
Contemporary craft is a busy sector, with makers, artisan businesses and stores all promoting their handcrafted creations…
How I find and select makers and artisan businesses for opportunities that promote and showcase their craftwork
My work as a writer and independent curator is centred around shining the light on global craft…
How to share the brand stories of your craft business without losing your soul
It often feels like we spend a lot of time following the ‘we should be doing this…
How to successfully start a blog and use it to promote your artisan business
I am all for blogging. I started my writing and curatorial career as a blogger and then…
Alternative ways to market your craft business that are not social media
How you market your craft business has a direct effect on its growth and success. And when…
Why you should consider selling high-end pieces alongside your affordable craft collections
High-end gallery-quality pieces are a great addition to a maker’s portfolio. Selling high-end pieces alongside your affordable…
Raise your craft business profile by focusing on these key areas
Getting seen increases the chances of attracting opportunities and selling your handmade crafts. This requires mastering the…
5 types of promotional images every maker needs in their portfolio
Images are an essential part of brand promotion. They do the heavy lifting of selling your handmade…
What to do if selling your high-end statement crafts to rich people makes you feel uncomfortable
The nature of hand-craftsmanship often means the products created will cost more than those mass-produced, with prices…