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Tapiwa Matsinde | A curatorial and artisan brand visibility consultancy  for craft businesses

Opinion

What is the point of a coffee table book?
Book Publishing | Opinion

What is the point of a coffee table book?

ByTapiwa Matsinde 28 May 20256 June 2025

Large, lavish, full of pictures and minimal words, you may be wondering what the point of a…

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Challenges that hinder artisan craft communities from reaching their full potential
Craft & Design Business | Opinion

Challenges that hinder artisan craft communities from reaching their full potential

ByTapiwa Matsinde 8 May 20256 June 2025

All over the world, craft is one of the ways individuals, communities and countries express their unique…

Read More Challenges that hinder artisan craft communities from reaching their full potentialContinue

Embracing a philosophy of slow design centred around the art of considered craftsmanship
Craftsmanship | Design | Opinion | Sustainability

Embracing a philosophy of slow design centred around the art of considered craftsmanship

ByTapiwa Matsinde 27 February 20256 June 2025

The design world and consumers are increasingly recognising the benefits of slow design. As the term suggests,…

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What do we actually mean by sustainable in craft and design?
Craft | Craft & Design Business | Design | Opinion | Sustainability

What do we actually mean by sustainable in craft and design?

ByTapiwa Matsinde 27 November 20246 June 2025

The term ‘sustainable design’ is used a lot these days. At a recent tradeshow, I overheard an…

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About

A curatorial and brand visibility consultancy sharing practical advice & inspiring content that shows artisan businesses how to raise their profile, while advising the cultural institutions that want to connect with them.


Recent Posts
  • How important is a professional book cover for sales?
  • Reasons not to position your artisan business in the middle market
  • What is artisanal luxury?
  • Is publishing a coffee table book still worth it?
  • The benefits of doing your own PR to promote your artisan business

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