What to do if selling your high-end statement crafts to rich people makes you feel uncomfortable
The nature of hand-craftsmanship often means the products created will cost more than those mass-produced, with prices…
7 powerful qualities successful high-end craft businesses have in common
Have you noticed that some designer-makers and artisan brands always seem to get the press mentions, the…
Do you know who you are selling your handcrafted products to?
Do you know who you are selling your handcrafted products to may seem like an obvious question….
6 common reasons why people are not buying your handmade crafts and how to fix the problems
Paying customers are the lifeline of any business, without them you’re simply running a hobby. Every entrepreneur…
What upmarket retail buyers look for when buying craft from a maker business
Prestigious commercial retailers and smaller upmarket independent shops, boutiques and gallery shops are always looking for high-quality,…
Want to boost your craft business sales? Sell the story not the product
Storytelling is a powerful medium to utilise in your craft business to help generate sales. At a…
How to show up as the face of your craft business when you don’t like being in the spotlight
Branding your craft business doesn’t stop and start with your business itself, but incorporates all that is…
How to catch the curator’s eye, proven tips for designers & makers who want to stand out
If you are interested in getting your craftwork featured in high-profile exhibitions, bought by a collector, or…
The main challenges designers, makers, artists face when building a craft brand, and how to overcome them
Building a craft brand is a way of packaging, presenting and connecting your work, purpose, and mission…
How to cultivate a spirit of generosity in your craft brand
I talk a lot about heartfelt branding in my mentoring work. This is a way of building…