What do we actually mean by sustainable in craft and design?
The term ‘sustainable design’ is used a lot these days. At a recent tradeshow, I overheard an…
How to choose the perfect brand colour palette for your craft business
Brand colours are an integral part of a brand identity contributing not only to the visual aspect…
How to share the brand stories of your craft business without losing your soul
It often feels like we spend a lot of time following the ‘we should be doing this…
How to successfully start a blog and use it to promote your artisan business
I am all for blogging. I started my writing and curatorial career as a blogger and then…
Alternative ways to market your craft business that are not social media
How you market your craft business has a direct effect on its growth and success. And when…
Are you confident charging what your handmade crafts are worth?
Knowing what to charge for your product or service has to be one of the most difficult…
Why you need to audit your creative brand
Have you checked the health of your brand lately? Here in the UK cars over the age…
Why you should consider selling high-end pieces alongside your affordable craft collections
High-end gallery-quality pieces are a great addition to a maker’s portfolio. Selling high-end pieces alongside your affordable…
Raise your craft business profile by focusing on these key areas
Getting seen increases the chances of attracting opportunities and selling your handmade crafts. This requires mastering the…
5 types of promotional images every maker needs in their portfolio
Images are an essential part of brand promotion. They do the heavy lifting of selling your handmade…