Reasons not to position your artisan business in the middle market
As interest in contemporary craft grows, the artisan goods market has become increasingly competitive with more makers…
What is artisanal luxury?
Artisanal luxury is the centering of artisanal skills and hand craftsmanship within the production of high-quality goods…
The benefits of doing your own PR to promote your artisan business
Think of PR and a product placement in a magazine or a TV interview come to mind….
How storytelling helps your craft business stand out in a crowded market
Contemporary craft is a busy sector, with makers, artisan businesses and stores all promoting their handcrafted creations…
How I find and select makers and artisan businesses for opportunities that promote and showcase their craftwork
My work as a writer and independent curator is centred around shining the light on global craft…
6 great reasons why you should have a blog to promote your craft business
‘Blogging is dead’, ‘Blogging is not dead’, so go the back and forth statements about blogging at…
What is brand integrity, and why does it matter?
All around us, we are seeing and hearing the public shaming and ostracisation of companies and individuals…
Challenges that hinder artisan craft communities from reaching their full potential
All over the world, craft is one of the ways individuals, communities and countries express their unique…
5 proven types of stories artisan businesses use to increase their sales conversions
Brand storytelling is a highly effective way of boosting audience engagement, creating better customer connections to ultimately…
Harnessing the power of storytelling in your craft business to help you create better customer connections
Artisan businesses like yours face a common challenge in promoting their craftwork. That of getting their voices…