Reasons not to position your artisan business in the middle market
As interest in contemporary craft grows, the artisan goods market has become increasingly competitive with more makers…
What is brand integrity, and why does it matter?
All around us, we are seeing and hearing the public shaming and ostracisation of companies and individuals…
How to choose the perfect brand colour palette for your craft business
Brand colours are an integral part of a brand identity contributing not only to the visual aspect…
Why you need to audit your creative brand
Have you checked the health of your brand lately? Here in the UK cars over the age…
5 types of promotional images every maker needs in their portfolio
Images are an essential part of brand promotion. They do the heavy lifting of selling your handmade…
What to do if selling your high-end statement crafts to rich people makes you feel uncomfortable
The nature of hand-craftsmanship often means the products created will cost more than those mass-produced, with prices…
7 powerful qualities successful high-end craft businesses have in common
Have you noticed that some designer-makers and artisan brands always seem to get the press mentions, the…
How to show up as the face of your craft business when you don’t like being in the spotlight
Branding your craft business doesn’t stop and start with your business itself, but incorporates all that is…
The main challenges designers, makers, artists face when building a craft brand, and how to overcome them
Building a craft brand is a way of packaging, presenting and connecting your work, purpose, and mission…
How to refine & elevate your craft business
You’ve invested a lot of time and energy into learning and refining your craft skills. Your dedication…