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Tapiwa Matsinde | A curatorial and artisan brand visibility consultancy  for craft businesses

Blogging for Business

6 great reasons why you should have a blog to promote your craft business
Blogging for Business | Craft & Design Business

6 great reasons why you should have a blog to promote your craft business

ByTapiwa Matsinde 23 May 20256 June 2025

‘Blogging is dead’, ‘Blogging is not dead’, so go the back and forth statements about blogging at…

Read More 6 great reasons why you should have a blog to promote your craft businessContinue

How to successfully start a blog and use it to promote your artisan business
Blogging for Business | Craft & Design Business | Visibility

How to successfully start a blog and use it to promote your artisan business

ByTapiwa Matsinde 2 October 20246 June 2025

I am all for blogging. I started my writing and curatorial career as a blogger and then…

Read More How to successfully start a blog and use it to promote your artisan businessContinue

About

A curatorial and brand visibility consultancy sharing practical advice & inspiring content that shows artisan businesses how to raise their profile, while advising the cultural institutions that want to connect with them.


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  • How important is a professional book cover for sales?
  • Reasons not to position your artisan business in the middle market
  • What is artisanal luxury?
  • Is publishing a coffee table book still worth it?
  • The benefits of doing your own PR to promote your artisan business

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