THE ARTISAN BUSINESS

BRAND audit

Stay true to how you market your mission and purpose with an expertly tailored review of your artisan brand.

“Getting your artisan product brand to stand out in a demanding, crowded marketplace while staying faithful to your vision is a balancing act”

Things work until they don’t, then it’s back to reworking the strategy.

You know that the ability to package and present what you do in a clear, compelling way will help you attract customers to generate sales so you can continue improving lives. However, the artisan products market is constantly evolving, and your business needs to keep up to retain its visibility and relevancy.

As you refine and tweak, some changes are clear and a quick fix, but other issues are less obvious, requiring you to take a step back and survey the bigger picture. This is where the ‘second pair of eyes’ of an outsider’s perspective can be beneficial, showing you exactly how to improve your artisan business’s market positioning.

The Brand Audit is that second pair of eyes

My thorough review of your existing brand shows you what’s working and what’s not.

This information is essential to the growth of your artisan products business. It tells you what to replicate, improve or remove to strengthen your brand. By focusing on improvement, you invest in the success of your craft business. Our detailed, actionable report offers suggestions to include things you may not have thought about. A brand audit will show you where to focus your attention, ensuring that your marketing strategy is in line with your purpose.

The Brand Audit will…

Provide an overview of your artisan products business’s current market performance by flagging its strengths, weaknesses, and opportunities.
Take the guesswork out of what is working and what is not, highlighting the areas for improvement so you can make the necessary adjustments.

Give you a clearer understanding of what you need to do to strengthen your artisan business brand positioning.
Help you improve customer loyalty and engagement by understanding how customers perceive and interact with your business.

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How the brand audit works

Book an audit

Fill out the form with your details, telling us about your artisan business, and we will get back to you to schedule your audit.

Get your strategy

We review your brand and put our observations and suggestions into a detailed, easy-to-follow report.

Implement the steps

Follow the guidance and recommendations to improve and strengthen your brand positioning.

The Brand Audit typically takes two-three weeks to complete, following, which you will receive a beautifully formatted PDF document. We will go through the document together on an hour-long video call, to discuss the findings and answer any questions you may have.

A very knowledgeable guiding light…

Tapiwa has a genuine and deep understanding of how to bring a luxury, artisan product-based business to market and how to grow to your fullest potential.

Nina Provencal, Founder, Kingdom of Lala

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Who is this Brand Audit for?

This Brand Audit is perfect for artisan products businesses that WANT TO…

1.

Maximise their brand positioning.

2.

Raise their business’ visibility and stand out.

3.

Attract the right customers and audience.

What we bring to the table

I’ve been helping independent artisans and craft businesses improve their brand positioning for over 12 years, and have witnessed first-hand the life-changing, impact of a well-thought-out brand.

My branding expertise stems from a 20+ year career working as a brand guardian for some of the world’s top businesses spanning the luxury, hospitality, financial and legal sectors. I’ve taken the best of these experiences, combined with an intimate knowledge of the contemporary design & craft sector, and distilled them into these offerings.

Meet your brand auditor

Tapiwa Matsinde

Your brand audit will conducted by Tapiwa Matsinde, a multi-passionate author, storyteller, curator, and consultant. Tapiwa specialises in craftsmanship and design from Africa. Tapiwa is the founder of the award-winning blog, atelier 55. She has served as a mentor on the Cherie Blair Foundation for Women programme and is a contributor to the Homo Faber Guide. Tapiwa is committed to showing artisan business owners how to use branding and storytelling to promote and grow their businesses.

FAQ

A brand audit is an exercise that is carried out to review how well a business is positioned in the marketplace and ensure it performs at its best by telling you what you are doing well, and the areas for improvement. A brand audit also reveals how customers view the brand, highlighting whether the brand’s purpose is coming across. The process involves going through all the brand assets ranging from the website to the marketing messages.

The workshop takes place over Zoom. A link will be provided 24 hours before the start, and you will need access to the Zoom software. You will also be sent a workbook before the workshop starts. The workbook is for use during and after the workshop and is designed to be printed off and filled in by hand or can be filled in digitally using Acrobat Reader, which you can download here for free: https://get.adobe.com/uk/reader/

The Brand Audit is priced in both GBP£ and USD$*. You can pay for the Brand Audit in most currencies using a bank credit or debit card. You will be given the option during the checkout process. Please note we are unable to reimburse you for any currency conversion fees charged by your credit card issuer. *Note: USD$ price takes into account exchange rate fluctuations and PayPal fees.

Yes, you can pay using PayPal. Please ask for the option when finalising your booking.

If you change your mind about having the Brand Audit you can apply for a full refund up to 72 hrs before the start of the Brand Audit, to cancel contact us here. Due to the level of work involved, we are unable to offer a refund once the Brand Audit has started, the same applies after the Brand Audit has been completed and delivered. We strive to provide a service of excellence, if you are unhappy with your Brand Audit please do contact us here.