Why you should consider selling high-end pieces alongside your affordable collections

the makers guide to confidently selling high end handmade crafts

High-end gallery-quality pieces are a great addition to a maker’s portfolio. Selling high-end pieces alongside your affordable collections will allow you to diversify your income stream and attract different audiences. This in turn will help widen your reach and build your brand awareness.

Here are some can’t-ignore reasons why you should consider selling high-end pieces alongside your affordable collections:

1. Improve earning potential

Making and selling high-end pieces can diversify your income stream. Markets have three main pricing tiers: Low, Mid, and High. Each tier dictates how much product you can realistically make and, therefore, potentially earn in any given financial year.

  • At the low end, you are competing on cost and will have to make large quantities of product
  • In the mid-tier you are going up against retailers who can mass-produce high-quality products at affordable prices, and
  • At the high end, you are competing on quality and excellence and the desire for uniqueness meaning you can make less and charge more per object.

2. Transform creative practice

Creating artistic statement pieces can creatively stretch a maker. When you push yourself creatively you get to develop your gift and fulfil your potential. The ability to explore ideas best suited to one-off gallery-style pieces or create with expensive materials allows a maker to experiment and find ways to take their craft to the next level. Stylistic elements of a successful high-priced piece can then filter into a maker’s more affordable volume piece collections.

3. Build reputation

Creating and selling gallery-quality pieces can help you build your brand and reputation. Reputation increases the awareness of your creations, which can help you sell your lower-priced volume pieces. Selling high-end pieces can also help you raise your prices across all your different price tiers, particularly if you’ve priced your affordable creations too low and are afraid of losing customers if you raise your prices.

4. Attract high-end buyers and collectors

Reputation can lead to collector interest. Exceptional handmade craft and the high-end sector are a natural fit. The nature of hand-craftsmanship often means the products created will take time to make and will cost more than those mass-produced, with prices rising even higher the more artistic and individual the piece. We like to call this ‘true luxury’. A standard of luxury that is not defined solely by price but rather by the ‘money can’t buy’ attributes of honouring time, skills, people, experiences, and emotional connections. In doing so, true luxury recognises that craftsmanship and the artisan lie at the heart of luxury production.

If these points have got you thinking and you want to develop an actionable strategy to help you sell your high-end statement pieces get yourself a copy of our exclusive 46-page workbook and guide, The Makers Guide to Confidently Selling High-End Handmade Crafts, which is available in The Library.

– Tapiwa Matsinde

[Image credits: The image shown belongs to Anna Shvets via Pexels. If downloaded and used elsewhere please credit accordingly.]

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