Designers, Makers, Artisans
Want to connect with your dream audience, and convert them into paying customers?
It’s time to tell them your story
do you ever…
Find yourself staring at a blank screen and wondering what on earth you are going to say?
Feeling like you need to post something, in a panic you scramble to cobble content together and even though your heart isn’t in it you press publish. Because that is what you are supposed to do, right? Share x amount of times a day so that you stay relevant, at least that is what the gurus on the interweb keep telling you.
You’re starting to feel trapped in a cycle of sharing things that don’t truly reflect the who and why of you and your work but do so because it’s ‘popular’ and so you end up feeling like a clone among many other voices out there.
Or, perhaps you feel like your story is not that interesting anyway, so why should anyone care about what you have to say.
As your judgement gets clouded you find yourself either oversharing in an attempt to keep up or end up not sharing your story at all.
This storytelling business is all starting to feel forced, inauthentic, and downright disheartening.
You’re looking for a way out of the Uncertainty because…
Deep down you know it doesn’t have to be this way.
It can take a bit of time to settle on the stories you want to share and the words and images to convey them, particularly if you are just starting out, BUT what if you could:
If you like the sound of this
let me introduce…
Unfold Your Story
How to create authentic brand stories that win you customers
Unfold Your Story guides you through the process Of crafting stories that truly reflect who you are and what you do.
Crafted with care this self-paced course follows a process that honours your story, by delving into the experiences that have shaped you and your creative journey. Unfold Your Story enables you to embrace your unique voice, and helps you to keep it real in a world where we can sometimes question the validity of our messages. If you long to craft stories that meaningfully align with your purpose and values and resonate with your audience…
IN THIS PROGRAMME YOU WILL LEARN…
The art of sincere and impactful storytelling.
IMAGINE HOW IT WOULD FEEL IF…
YOU KNEW HOW TO
The course modules
What’s Your Story
To craft and tell your story you need to know what it is and to own it. In this module, you delve into and pull out the personal stories that have shaped your life. Get prepared to be surprised with stories you may have forgotten.
Your purpose. The story of why your business exists
Your personal story connects to the story of why you do your craft. In this module, you start to uncover those connections and examine what you value and how you want the world to see and experience the essence of your work.
Who do you want to connect with and why?
Your stories are there to create emotional connections to your audience. This module guides you through the process of understanding your right audience and the stories that will help them appreciate your work.
Finding the common threads
Your stories require structure to make them highly effective. This module is where you gather and sort through your stories. You will also be guided through the process of setting boundaries over what to share.
Adding your personality to your story
Stories without personality are flat. In this module, you will discover how to define your tone-of-voice in order to bring your stories to life with the essence of your unique personality.
Communicating your brand story
Once you have your stories you need to share them. This module guides you through the process of turning and formatting your stories into brand copy, and where and when to tell your stories in a way that feels authentic and true to how you prefer to show up.
Your BrandStory Dossier
Your BrandStory Dossier is a one-page document of your stories at a glance, ready for when you need prompts and inspiration about what to share.
“I’m so happy [with] the first press … for Frida-54, thank you so much….”
founder, Frida 54
Why storytelling matters to your craft
Storytelling is an important part of your marketing strategy as a powerful way to attract and connect to your dream CUSTOMER.
Stories serve to shine the light on our humanness and help your audience emotionally connect with you and your work. Keeping your story to yourself is like hiding your light under a bush. Whoever you are and wherever you are your stories matter. We all have stories to tell. They could be ones of hope, inspiration, passion, courage, resilience, or simply be entertaining.
And the stories we choose to share about who we are, what we do work why we do it can be the difference between someone choosing to spend a few minutes longer on your platform as opposed to leaving as soon as they land because your story doesn’t resonate.
Stories told from the heart are what resonate. And it is when you are true to yourself and truly connected to your brand story that you can then show up with a sincerity that is heard in your voice, expressions, and actions.
So, come its time to craft, tell and share your stories, authentically.
Who is this course for?
Unfold Your Story is right for you if you…
Unfold Your Story is not for you if you…
How it works
Unfold Your Story is an on-demand, self-guided course that gives you the freedom to work through each step at your own pace. You will benefit from:
into Crafting your brand story
MEET Your TUTOR
I’m Tapiwa Matsinde, a curator, author, storytelling expert and award-winning blogger. For over 12 years I’ve been crafting, telling and sharing the stories of prestigious fine craft brands to independent makers, designers and artisans from around the world. Having written books, magazine articles and curated fine craft exhibitions I understand just how important stories are in being seen and connecting with audiences to create meaningful experiences. And I am ready to help you tell yours.
frequently asked questions