The Well-Crafted Artisan Business


The Essential Step-by-Step Start-up Course
Showing You How To Get Your Artisan Business Off To The Best Start

Starting an artisan craft business can be daunting. Getting the specialist business-building information you need makes the process easier.

However, not everyone knows where to start, and sifting through tons of advice from lots of different places can be overwhelming.

Starting a business is an exciting venture, taking the step towards turning a dream into reality. Why then let yourself down by diving straight into the business side of things without putting in place a well-thought-out plan of action? Not to mention how much money you could save yourself in the long run by doing things properly from the start. So, if you’re tired of patchwork methods that are leading you nowhere, guided specialist advice could be just what you need.

Getting the basics right from the outset will set you up for success, saving you a lot of the future heartache, struggle, and expensive start-up mistakes that come with starting and growing a business. And for that, you know you need a right-for-your-vision plan. One that does justice to your dream and talents. You understand that a plan is essential to how successfully you’ll start your craft business. A well-thought-out plan will serve as your roadmap guiding you through each step of this life-changing journey you are preparing to take.

We show you exactly how to go from A confused to confident Artisan business builder

We’ve been championing artisan businesses for over 12 years, and have observed those who are successful.

It is this invaluable insight and experience that we have distilled into The Well-Crafted Artisan Business

The Well-Crafted Artisan Business guides you through the actions you need to take to get your artisan business off to the best start. The course is based on proven methods used by successful high-end artisan business owners to set a solid foundation upon which to build a creative business that can grow and flourish. The Well-Crafted Artisan Business helps you sort through your thoughts, refine your ideas, and put in place an actionable plan.

How it works

Take the course

Spend a few hours over several weeks learning what goes into creating and maintaining a successful artisan business.

Create a Business Plan

Turn what you’ve learnt into putting in the place the foundation blocks of your premium artisan business.

Set-Up Your Business

Experience the effects and confidence that comes with getting your artisan business off to a proper start.

IN THIS course YOU’LL LEARN…
  • How to position your work in the premium, high-end, luxury artisan craft sector
  • The financial and legal obligations for starting a business
  • How to calculate a start-up budget with a pre-programmed spreadsheet, and avoid any nasty surprises
  • How to validate the demand for your work and help you create the objects or collections your customers want
  • Exactly who your customers are and how to get your work in front of them
  • How to bring your vision together into an ‘at-a-glance’ one-page business plan
WHAT YOU Get

the Course Modules

Getting into the Right Frame Of Mind

Success starts with the state of our minds. This module is a lesson in being your own cheerleader; believing what’s possible, grounding yourself and facing and overcoming your fears.

Defining your purpose and vision

Every business starts with a vision. This module will help you to clarify it. You will learn how to manage shiny object syndrome, balance your vision with realistic expectations, calculate your start-up costs, and why investing in your business is essential, by discussing the main reasons that craft businesses fail and what you can do to avoid this.

Knowing Your market To position Your business

In this module, you will get to know the fine craft marketplace, and how to position your business within it.

Finding Your Right Customers

Paying customers keep your business going. In this module, you test out and validate interest and demand for your work and see if there is a demand for it. You will also identify your right customer.


The Practicalities Of Turning Your Craft Into A Business

As you prepare to launch your business there are things you need to consider. In this module, you will go through your legal and financial obligations such as trading status, taxes, keeping records, and the types of insurance you need to have in place.

Presenting and Packaging Your Offering

How you present your work matters. In this module, you will focus on branding your business and crafting your brand story to attract your right customers.

Connecting To Your Audience To Let Them Know About Your Product

Marketing is one of the pillars of a successful business. In this module, you will explore the different ways of telling the world about your artisan business, getting your product in front of your desired audience, and engaging and communicating with your audience.


Your One-Page Business Plan

In this module, you will gather all your findings together in a one-page business plan, which acts as a quick access reference for when you need reminding about your vision and goals.


Monitoring Your Progress

Businesses, industries, and customers are not static they are constantly evolving. Success happens by being willing to adapt and staying relevant. This module will help you find your feet in the few months of running your business.

Maintaining momentum

By now you will know that running a business is not always smooth sailing. This module loops back to mindset and is a reminder to keep focused and be open to continual learning and growth as your business grows and you master your craft.

Who is this workshop for?

This workshop is perfect for designers, MAKERS, creatives and artisan business owners WHO WANT To…

1.

Start a business that positions their work in the premium, high-end, luxury craft & design sector but are not sure where to start and what to do to get it up and running

2.

Have just started a craft & design business (less than 6 months) and realise there are a lot of things needed to do to make it more professional to attract the type of customers willing to pay a premium for lovingly made work

3.

Save precious time by shortening the learning curve of not having to figure things out alone, time that could be best spent developing and refining craft and skills or sourcing more thoughtfully-made products

When you’ve completed The Well-Crafted Artisan Business, you’ll have:

  • Knowledge of the key areas of starting a premium artisan business
  • The tools to calculate start-up costs and carry out market research
  • A list of artisan business must-dos and obligations
  • A solid, actionable business plan
The Well-Crafted Artisan Business is an immediate access, self-study course that gives you the freedom to work through each step at your own pace. You’ll benefit from:

Immediate Start

The first lesson is available as soon as you purchase followed by a Module released every 5 days giving you the luxury of working through the carefully crafted content at your own time and pace, meaning the course can fit around your responsibilities.

Workbooks & Materials

Where relevant the lessons in each module come with downloadable workbooks, exercises, templates, and checklists so that you can turn your ideas and thoughts into action as you work your way through the course content.

1 Year Access

The course is open for limited periods throughout the year, however, once you’ve enrolled you will have one year’s access to the course content from the time of enrollment. This means you can return to the content whenever you need to during this period.

the COST

You can PAY USING EITHER GBP OR USD (To pay with PayPal use the US$ option)
CHOOSE your Payment preference FROM THE OPTIONS provided

£247

US$325

Meet your tutor

Tapiwa Matsinde

The course is delivered by Tapiwa Matsinde, an author, storyteller, curator, and mentor specialising in global craftsmanship and design. Her interest in the fine crafts sector began in 2005 when she set up as a self-taught fine jewellery designer resulting in one of her pieces being showcased at a ball for President Barack Obama’s 2009 inauguration.

Tapiwa’s interest in jewellery craftsmanship led to curating, researching and writing about exceptional global craft and design from Africa. For over 12 years she has been mentoring, interviewing, crafting, telling and sharing the stories of prestigious fine craftsmanship-centred brands and independent makers, designers, artisans, and crafters from around the world. Getting the insights into what it takes to build and maintain a successful premium artisan business

Tapiwa has experienced the good, the bad, and the down-right contentious sides of starting a creative business and in this course, she pool’s together and shares with you the insights, knowledge and hands-on expertise she has gained to help you avoid making the same mistakes she did.

Tapiwa Matsinde author curator brand visibility specialist
It’s time to stop sitting on your artisan business dreams

Take the step towards making it happen!

Starting an artisan business is a highly rewarding experience. Not only can it mean making a living doing what you love, but also learning more about yourself and just what you are capable of.

We’re not born knowing how to weave creativity and business together. And no entrepreneur has all the answers at the beginning, so stop waiting for the perfect moment to start because there isn’t one. Too many talented creatives let the fear of failure hold them back from following their dream. And, that fear shows up in the excuses we tell ourselves not too. The Well-Crafted Artisan Business helps you confront those fears by taking you through the essential steps, encouraging you to start from where you are and let your vision, purpose and plan guide you.

Let’s get your artisan business off to a good start

When you get your artisan business off to a good start your confidence increases.

Frequently Asked Questions

The Well-Crafted Artisan Business is an entry-level course designed for artisans, designers, makers, crafters, and artisan retailers thinking of starting a craft & design business, or who have just started and need some structured guidance.

You will have immediate access to the course once purchased and, to give you time to focus and work through the individual modules, a Module is released every 7 days. You will receive an email to let you know when your next Module is ready. As such, it takes on average a minimum of 9 weeks to complete the course, but once all the Modules are released you will have up to 1 year to complete the course.

When the course opens for enrollment you will have 1 year’s access to the course content and materials*. *Should the course be retired you will be given plenty of notice.

The workbooks are designed to be printed off and filled in by hand or can be filled in digitally using Acrobat Reader, which you can download here for free: https://get.adobe.com/uk/reader/

The Well-Crafted Artisan Business is priced in both GBP£ and USD$. You can pay for the course in most currencies using a bank credit or debit card. You will be given the option during the checkout process. Please note we are unable to reimburse you for any currency conversion fees charged by your credit card issuer.

Yes, you can pay using Paypal. You will need to select the USD$ option during the checkout process and follow the instructions.

As with anything you do the more focus and attention you put in and show up to do the work the more you will get out of it and increase your chances of success. There are no guarantees and it would be remiss of me to promise otherwise.

The Well-Crafted Artisan Business is presented as self-study through guided videos, rather than dedicated 1-to-1 guidance. The course is designed in such a way as to make the lessons self-explanatory giving you the confidence to put what you learn into practice straight away. Support comes in the form of Workbooks, exercises, blog posts, and exclusive newsletter content, you will need to be signed up to our mailing list to receive notifications.

Tapiwa occasionally offers a limited number of 1-to-1 mentoring sessions throughout the year. If you would like to find out more please contact us for further details.

Should you purchase the course and find it is not right for you, we offer a 7-day money-back guarantee from the date of purchase. You will need to submit your claim for a refund in writing to tapiwa@tapiwamatsinde.com within the 7-day guarantee period. We are unable to offer refunds once the 7-day period has expired (this policy also applies to payment plans). We, therefore, strongly suggest you review the course modules information and the time commitments to ensure you can take the course, and that it is right for you. If you are unsure if the course is right for you or if you have any questions please do contact us to discuss your needs before purchasing.

Ready to master the fundamental artisan business building blocks?