Designers, Makers, Artisans
If you’re ready to turn your craft into an exceptional business…
Let’s get you off to a great start
is this you?
You’ve been developing your craft skills for a while now and as far as fulfilling careers go you can’t imagine doing anything else. You are now seriously thinking about turning your craft into a business.
It’s an Exhilarating feeling, isn’t it?
Whatever the reason, turning your craft into a business is a big step.
With all the available information out there you are starting to realise that entering the world of entrepreneurship requires a shift from making for pleasure as and when you feel like it, to the need for greater organisation, structure, and business knowledge that comes with making for-profit.
And with all that needs to be done to make it official…
You are starting to feel a little bit lost.
This is perfectly understandable given that…
We’re not born knowing how to weave creativity and business together.
It is a fact that a large proportion of creatives are likely to be self-employed, yet despite knowing this education providers don’t offer much in the way of starting a creative business training. And whether you are self-taught or formally trained, not everyone has had access to business role models and mentors to learn from and help pave the way.
So having started with what you’ve picked up here and there you’re left trying to piece together and figure things for yourself, embarking on a laborious time-consuming process of trial & error till you find what works.
You are not alone, all entrepreneurs make mistakes, it’s a part of the process.
However, You are here because you Appreciate That
Getting the basics right from the outset will set you up for success, saving you a lot of the future heartache, struggle, and expensive start-up mistakes that come with starting and growing a business. And for that, you know you need a right-for-your-vision plan. One that does justice to your dream and talents. You understand that a plan is essential to how successfully you’ll start your business. A well-thought-out plan will serve as your roadmap guiding you through each step of this life-changing journey you are preparing to take.
So, if you are serious about transforming your craft into a thriving business
let me introduce…
The Well-Crafted Start-Up
How to successfully transform your craft into an exceptional business
The Well-Crafted Start-up guides you through the steps needed to start your craft business, so you can start earning a living doing what you love.
This thoughtfully crafted self-study course follows a proven method used by successful creative business owners to set a solid foundation upon which to get your business up and running as soon as possible. It helps you sort through your thoughts, refine your ideas and put in place an actionable plan.
IN THIS PROGRAMME YOU WILL LEARN…
The essential business-building steps to get your fine craft business off to the best possible start.
IMAGINE HOW IT WOULD FEEL IF…
The course modules
Getting inTO the Right Frame Of Mind
Success starts with the state of our minds. This module is a lesson in being your own cheerleader; believing what’s possible, grounding yourself and facing and overcoming your fears.
Defining your purpose and vision
Every business starts with a vision. This module will help you to clarify it. You will learn how to manage shiny object syndrome, balance your vision with realistic expectations, calculate your start-up costs, and why investing in your business is essential, by discussing the main reasons that craft businesses fail and what you can do to avoid this.
Knowing Your market To position Your business
In this module, you will get to know the fine craft marketplace, and how to position your business within it.
Finding Your Right Customers
Paying customers keep your business going. In this module, you test out, and validate interest and demand for your work and see if there is a demand for it. You will also identify your right customer.
The Practicalities Of Turning Your Craft Into A Business
As you prepare to launch your business there are things you need to consider. In this module, you will go through your legal and financial obligations such as trading status, taxes, keeping records, and the types of insurance you need to have in place.
Presenting and Packaging Your Offering
How you present your work matters. In this module, you will focus on branding your business and crafting your brand story to attract your right customers.
Connecting To Your Audience To Let Them Know About Your Product
Marketing is one of the pillars of a successful business. In this module, you will explore the different ways of telling the world about your work, getting your product in front of your desired audience, and engaging and communicating with your audience.
Your One Page Business Plan
In this module, you will gather all your findings together in a one-page business plan, which acts as a quick access reference for when you need reminding about your vision and goals.
Monitoring Your Progress
Businesses, industries, and customers are not static they are constantly evolving. Success happens by being willing to adapt and staying relevant. This module will help you find your feet in the few months of running your business.
By now you will know that running a business is not always smooth sailing. This module loops back to mindset and is a reminder to keep focused and be open to continual learning and growth as your business grows and you master your craft.
“You have a depth of knowledge and experience which you [are] happy to contribute to a bigger network for the good of the whole”
How it works
The Well-Crafted Start-Up is an immediate start, self-study course, giving you the freedom to work through each step at your own pace. You will benefit from:
Who is this course for?
This is right for you if you…
This is not for you if you…
You’ve devoted time to learning and perfecting your craft.
Why then let yourself down by diving straight into the business side of things without a well-thought-out plan of action? Not to mention how much money you could save yourself in the long run by doing things properly from the start.
So, if you’re tired of patchwork methods that are leading you nowhere,
It’s time to master the fundamentals of starting a fine craft business.
MEET Your Tutor
I’m Tapiwa Matsinde a London-based curator, author, mentor and expert in global fine crafts and design. Multi-passionate at heart before stepping into entrepreneurship I spent 20+ years working as a brand guardian and graphic designer for some of the world’s most prestigious brands in the luxury, lifestyle, hospitality, and blue-chip sectors.
My transition into the fine crafts sector began in 2005 when I set up as a self-taught fine jewellery designer resulting in one of my pieces being showcased at a ball for President Barack Obama’s 2009 inauguration.
My interest in jewellery craftsmanship led to curating, researching and writing about exceptional global craft and design. For over 12 years I have been mentoring, interviewing, crafting, telling and sharing the stories of prestigious fine craftsmanship-centred brands and independent makers, designers, artisans, and crafters from around the world.
I have experienced the good, the bad, and the down-right ugly sides of starting a creative business and in this course, I pool together and share with you the insights, knowledge and hands-on expertise I have gained to help you avoid making the same mistakes I did.
frequently asked questions