The Well-Crafted Artisan Business
The Essential Step-by-Step Start-up Course
Showing You How To Get Your Artisan Business Off To The Best Start
Starting an artisan craft business can be daunting. Getting the specialist business-building information you need makes the process easier.
However, not everyone knows where to start, and sifting through tons of advice from lots of different places can be overwhelming.
Starting a business is an exciting venture, taking the step towards turning a dream into reality. Why then let yourself down by diving straight into the business side of things without putting in place a well-thought-out plan of action? Not to mention how much money you could save yourself in the long run by doing things properly from the start. So, if you’re tired of patchwork methods that are leading you nowhere, guided specialist advice could be just what you need.
Getting the basics right from the outset will set you up for success, saving you a lot of the future heartache, struggle, and expensive start-up mistakes that come with starting and growing a business. And for that, you know you need a right-for-your-vision plan. One that does justice to your dream and talents. You understand that a plan is essential to how successfully you’ll start your craft business. A well-thought-out plan will serve as your roadmap guiding you through each step of this life-changing journey you are preparing to take.
We show you exactly how to go from A confused to confident Artisan business builder
We’ve been championing artisan businesses for over 12 years, and have observed those who are successful.
It is this invaluable insight and experience that we have distilled into The Well-Crafted Artisan Business
The Well-Crafted Artisan Business guides you through the actions you need to take to get your artisan business off to the best start. The course is based on proven methods used by successful high-end artisan business owners to set a solid foundation upon which to build a creative business that can grow and flourish. The Well-Crafted Artisan Business helps you sort through your thoughts, refine your ideas, and put in place an actionable plan.
How it works
Take the course
Spend a few hours over several weeks learning what goes into creating and maintaining a successful artisan business.
Create a Business Plan
Turn what you’ve learnt into putting in the place the foundation blocks of your premium artisan business.
Set-Up Your Business
Experience the effects and confidence that comes with getting your artisan business off to a proper start.
IN THIS course YOU’LL LEARN…
WHAT YOU Get
the Course Modules
Defining your purpose and vision
Every business starts with a vision. This module will help you to clarify it. You will learn how to manage shiny object syndrome, balance your vision with realistic expectations, calculate your start-up costs, and why investing in your business is essential, by discussing the main reasons that craft businesses fail and what you can do to avoid this.
Knowing Your market To position Your business
In this module, you will get to know the fine craft marketplace, and how to position your business within it.
Finding Your Right Customers
Paying customers keep your business going. In this module, you test out and validate interest and demand for your work and see if there is a demand for it. You will also identify your right customer.
The Practicalities Of Turning Your Craft Into A Business
As you prepare to launch your business there are things you need to consider. In this module, you will go through your legal and financial obligations such as trading status, taxes, keeping records, and the types of insurance you need to have in place.
Presenting and Packaging Your Offering
How you present your work matters. In this module, you will focus on branding your business and crafting your brand story to attract your right customers.
Connecting To Your Audience To Let Them Know About Your Product
Marketing is one of the pillars of a successful business. In this module, you will explore the different ways of telling the world about your artisan business, getting your product in front of your desired audience, and engaging and communicating with your audience.
Your One-Page Business Plan
In this module, you will gather all your findings together in a one-page business plan, which acts as a quick access reference for when you need reminding about your vision and goals.
Monitoring Your Progress
Businesses, industries, and customers are not static they are constantly evolving. Success happens by being willing to adapt and staying relevant. This module will help you find your feet in the few months of running your business.
Maintaining momentum
By now you will know that running a business is not always smooth sailing. This module loops back to mindset and is a reminder to keep focused and be open to continual learning and growth as your business grows and you master your craft.
Who is this workshop for?
This workshop is perfect for designers, MAKERS, creatives and artisan business owners WHO WANT To…
1.
Start a business that positions their work in the premium, high-end, luxury craft & design sector but are not sure where to start and what to do to get it up and running
2.
Have just started a craft & design business (less than 6 months) and realise there are a lot of things needed to do to make it more professional to attract the type of customers willing to pay a premium for lovingly made work
3.
Save precious time by shortening the learning curve of not having to figure things out alone, time that could be best spent developing and refining craft and skills or sourcing more thoughtfully-made products
When you’ve completed The Well-Crafted Artisan Business, you’ll have:
The Well-Crafted Artisan Business is an immediate access, self-study course that gives you the freedom to work through each step at your own pace. You’ll benefit from:
Immediate Start
The first lesson is available as soon as you purchase followed by a Module released every 5 days giving you the luxury of working through the carefully crafted content at your own time and pace, meaning the course can fit around your responsibilities.
Workbooks & Materials
Where relevant the lessons in each module come with downloadable workbooks, exercises, templates, and checklists so that you can turn your ideas and thoughts into action as you work your way through the course content.
1 Year Access
The course is open for limited periods throughout the year, however, once you’ve enrolled you will have one year’s access to the course content from the time of enrollment. This means you can return to the content whenever you need to during this period.
the COST
You can PAY USING EITHER GBP OR USD (To pay with PayPal use the US$ option)
CHOOSE your Payment preference FROM THE OPTIONS provided
£247
US$325
Meet your tutor
Tapiwa Matsinde
The course is delivered by Tapiwa Matsinde, an author, storyteller, curator, and mentor specialising in global craftsmanship and design. Her interest in the fine crafts sector began in 2005 when she set up as a self-taught fine jewellery designer resulting in one of her pieces being showcased at a ball for President Barack Obama’s 2009 inauguration.
Tapiwa’s interest in jewellery craftsmanship led to curating, researching and writing about exceptional global craft and design from Africa. For over 12 years she has been mentoring, interviewing, crafting, telling and sharing the stories of prestigious fine craftsmanship-centred brands and independent makers, designers, artisans, and crafters from around the world. Getting the insights into what it takes to build and maintain a successful premium artisan business
Tapiwa has experienced the good, the bad, and the down-right contentious sides of starting a creative business and in this course, she pool’s together and shares with you the insights, knowledge and hands-on expertise she has gained to help you avoid making the same mistakes she did.

It’s time to stop sitting on your artisan business dreams
Take the step towards making it happen!
Starting an artisan business is a highly rewarding experience. Not only can it mean making a living doing what you love, but also learning more about yourself and just what you are capable of.
We’re not born knowing how to weave creativity and business together. And no entrepreneur has all the answers at the beginning, so stop waiting for the perfect moment to start because there isn’t one. Too many talented creatives let the fear of failure hold them back from following their dream. And, that fear shows up in the excuses we tell ourselves not too. The Well-Crafted Artisan Business helps you confront those fears by taking you through the essential steps, encouraging you to start from where you are and let your vision, purpose and plan guide you.