Designers, Makers, Artisans
If you’re ready to build a brand that reflects the excellence of your craftsmanship…
Let’s get to work
do any of these sound familiar?
You’ve worked hard to learn and perfect your craft. Your skills are starting to put you up there with some of the best in hand craftsmanship, but you’d never know it because…
Saying yes to any of These are signs that Your brand is Not Living up to Its True Potential.
It’s time to change how the world sees you
The excellence of Your Artistry is balanced out by how you present it.
Branding is about presenting the best version of your true self and work. Chances are when you first started out you skipped the step of putting an actual branding strategy in place. Instead relying on a patchwork approach of adding things as and when you needed to, which may have worked in the early days of your craft business. But now that you are looking to position your work in the fine craft sector, patchwork is no longer going to cut it, because this sector is uncompromising and expects the best.
By creating a brand you take control of how the world sees your craft. And without a proper strategy, your brand has no anchor. This makes it susceptible to the changing forces in your market, to the trends that come and go, to the feelings of dissatisfaction, and constantly wanting to tweak it so that it looks like everyone else’s. But here’s the thing your brand is not like everyone else’s it is unique to you, reflecting what makes you and your work special.
Crafting a brand that stands for your work is about knowing who you are and communicating your particular creative genius to your audience in the simplest and most powerful way possible across every channel you use. And high-end brands are born from a considered blueprint, one that becomes the anchor of your vision, the guide for your decisions, and the beacon for your desired clientele to find you.
So, If you are serious about doing your work justice and Want to give it the presentation it deserves
let me introduce…
Refine & Elevate
How to build a brand that reflects the excellence of your craftsmanship
A step-by-step Brand Blueprint tailored to Propel your work into the fine craft sector.
Refine & Elevate draws on proven principles rooted in more than 20+ years of expertise in branding for some of the world’s most prestigious brands in the luxury, lifestyle, hospitality, and blue-chip sectors, combined with an intimate knowledge of the fine craft sector. This carefully crafted course is your essential guide to leveraging what makes your craft unique turning it into a powerful, compelling mission, story, identity, and experience that emotionally connects you with your right customers.
Ready to create and nurture a brand your clients will love?
IN THIS PROGRAMME YOU WILL LEARN…
The essential steps required to craft a compelling and considered high-end brand.
IMAGINE HOW IT WOULD FEEL IF…
YOU HAD A BRAND THAT
The course modules
A brand is based on the hopes and dreams you have for your business. This module will take you through defining the vision, values, and mission that form the foundation of your brand.
Researching the Market You are Building Your Brand in
A successful brand is aligned with its sector. This module will guide you through understanding the fine craft sector and how to position your work within it.
Creating Your Brand Personality – How does Your Brand Behave?
Your brand is a reflection of the heart and soul of your work. In this module, you learn how to infuse your brand with your unique personality.
Creating Your Brand Identity: Visuals
The purpose of your brand is presented by how it looks. This module guides you through creating the visual elements of your brand including, the logo and imagery.
Creating Your Brand Identity: Written, Verbal and non-Verbal Communication
The purpose of your brand is also presented by how it sounds and feels. This module guides you through developing your brand story to create copy and messaging that your audience will connect with.
Implementing Your Brand – How Will Customers Find and Interact with Your Brand?
Your brand is there to connect you to your audience. This module will show you how to maximise your brand presence to reach and attract your right customers.
Protecting Your Brand
Your brand is a valuable business asset. In this module, you will learn how to maintain consistency, and to nurture and protect it.
Delivering Your Brand Experience
The brand experience is delivered through exceptional customer service, the hallmark of high-end brands. This module shows you how to take care of your customers and make them feel valued, which creates trust and loyalty.
Staying Relevant in Rapidly Changing Times
As your work and your business grow your brand will evolve. In this module, you will learn how to keep your brand relevant.
“The information was extremely helpful and… served as a roadmap for our business and how we wanted to develop and grow.”
founder, Dar Leone
Beyond the Logo to a World-Class Brand
Your brand goes far beyond your logo.
Your brand is more than a logo and some pretty visuals. Beneath all that lies the beating heart of your craft business: your values, your mission, your why- the reason you do what you do.
Your brand acts as a beacon for your business. A bright, shining light that cuts through the noise and distractions to guide your desired customers towards you and the goodness and value you have to offer them. The light that radiates is your purpose, your passion, your personality. Refine & Elevate helps you shine your light by showing you exactly how to leverage what makes your brand unique. Because when your brand is in tune with your purpose those who need what you have to offer are instinctively drawn to you.
It’s time to step out of the shadows and let your craft shine.
Who is this course for?
This is right for you if you…
This is not for you if you…
How it works
Refine & Elevate is an immediate access, self-study course that gives you the freedom to work through each step at your own pace. You will benefit from:
into Crafting A Fine Craft Brand
Payment plan AVAILABLE
3 x £167
MEET Your Tutor
I am Tapiwa an author, curator and mentor to fine craft practitioners. Before stepping into entrepreneurship I spent 20+ years working as a graphic designer, nurturing some of the world’s most prestigious brands in the luxury, lifestyle, hospitality, blue-chip sectors.
I have learned what it takes to craft and maintain high-end brands, strategies that I used to create my own fine craft jewellery brand and the brands of independent designer-makers whom I have had the pleasure of working with. I am here to help you elevate your craft into the fine craft sector.
frequently asked questions