DESIGNERS, MAKERS, ARTISANS
If you’re ready to accelerate the visibility of your work and profile…
Let’s get you noticed
does this sound familiar?
Flicking through a magazine you come across an editorial featuring a selection of beautiful finely crafted products. You immediately think my object would have been perfect for the round-up while asking yourself why is it your peers always seem to get these opportunities? What are they doing that you’re not? You’re craving press coverage not because you want to be the next social star, but because you appreciate the opportunities being seen can bring by getting your work in front of your right audience. You’ve followed all the advice being dished out, you’re posting regularly on your platforms but no matter what you try it’s like you’re invisible.
No one seems to know you exist.
It’s as though there’s a secret to getting press coverage that everyone except you is in on.
Here is what you need to know
Stop waiting for journalists to find you. You need to contact them to let them know that you exist. Journalists are always looking for stories from new and established makers, designers, artisans, and craftspeople. And in their fast-paced, deadline-driven environment contacting a journalist rather than waiting for them to spot and contact you makes life easier for them.
Journalists want to hear from you!
‘That’s well and good’ I hear you say, but how exactly do I go about contacting journalists And Getting Press Features? What do I need to do?
I hear you, contacting journalists can be intimidating. However, if you want the type of accelerated visibility media coverage can bring to your work and income-earning potential it is something you are going to have to find the courage to do because done right getting featured in the press increases your visibility, raises awareness about you and your work and brings you in front of your desired audience.
And by right I don’t mean following a rigid formula. Instead by creating a process that works for you. A process that lets your authentic true self shine through, and makes those journalists you are pitching to want to feature you.
I know all too well that as a startup or growing business owner you may not have the budget to hire a PR or marketing professional with the contacts to get you featured in the press. The good news is that it is not necessary to hire someone at this stage. Securing press coverage is something you can do yourself with the right approach.
That said journalists have high expectations and you need to meet their demanding standards. A half-thought-out pitch is not going to cut it. The more popular the magazine, newspaper or platform the busier the inboxes meaning you only have a few seconds to catch their attention. Quality, professionalism and presentation all count towards a successful pitch.
So, if you are serious about getting press coverage
let me introduce…
Pitch to Press:
How to get media coverage for your fine craft & design business
Pitch to Press Unlocks the methods to Winning those coveted Press Features.
Pitch to Press guides you through the proven actions you need to take to make your business visible. The course is based on my real-life experiences as a business owner sending out press releases and as a writer and editor who asks for and receives press releases from other business owners. Pitch to Press shares getting press coverage from both sides of the process to give you an insider’s advantage that puts you ahead of your peers.
IN THIS PROGRAMME YOU WILL LEARN…
The essential steps to securing press coverage for your work.
IMAGINE HOW IT WOULD FEEL IF…
YOU WERE TO
The course modules
An Introduction to Public Relations
This module helps you get to grips with what PR is and how it can benefit your business.
Getting Started with Press Releases
This module guides you through planning your PR strategy and creating a press release to send out to journalists
Pitching for Press Coverage
This module explains a pitch and how it differs from a press release.
The Pitching Process
In this module, you will be guided through the process of creating a pitch and identifying the right journalist to send your pitch to.
Sending Your Press Release or Press Pitch
This module will guide you through the expected etiquette when sending press releases and pitches.
BONUS MODULE: Media and Press Kits
Press and Media Kits are must-haves for ensuring consistent messaging. This bonus module will show you how to create your own kits.
“I’m so happy [with] the first press … for Frida-54, thank you so much….”
founder, Frida 54
Benefits of getting press coverage
Just think in less than half a day you could have a professional pitch ready to go.
Who is this course for?
This is right for you if you…
This is not for you if you…
How it works
Pitch to Press is an on-demand, self-guided course that gives you the freedom to work through each step at your own pace. You will benefit from:
into getting Press coverage for your craft business
MEET Your Tutor
I’m Tapiwa Matsinde, a London-based author, writer, curator, and mentor. I research and write about exceptional craft and design from around the world. As a journalist writing and curating articles for publications such as House & Garden has given me insight into what journalists are looking for.
I have helped designers-makers get their first piece of press, and know just how special, and transformative a moment that can be because press coverage has been an important part of my entrepreneurial journey. I understand the impact press can have on a small business’s visibility. The doors it can open, the opportunities it can bring. I have been an entrepreneur for over 12 years and the press I have received for my work and books has brought me the kind of visibility I have needed to uplevel my career and bring my work to the attention of organisations such as Homo Faber.
Having experienced both sides of the pitching process I understand exactly what journalists expect and what business owners need to do to meet their expectations. I share all in Pitch to Press.
frequently asked questions