Picture this for a moment…

You’re out and about taking a wander through the shops when you step into a book store, and as soon as you turn a corner you notice a cover that looks very familiar. It takes a few seconds to realise you’ve just come face to face with your book on a store’s bookshelf.

Your . Actual . Book .

The one you spent months producing, polishing and perfecting. As you begin to process, your insides start to do a happy dance filling you with glee and your face transforms with possibly the biggest involuntary grin of delight it can muster. And for the self-conscious among us, not wanting to make a fuss you faux casually sneak a few pictures to share with your family, friends and audience.

This is not some imaginary experience

…believe this is real.

I have experienced this and so too have countless other published authors who’ve publicly shared their feelings and reactions in the moment. And no matter how long your book has been out, the feelings that come with unexpectedly bumping into it in a store, at an event, or on someone’s coffee table never gets old.

It is said everyone has got a book in them.

So, how would you like to experience the published book happy dance for yourself?

Publishing a coffee table book is a wonderful way to share your story, unique perspective, creativity, and passions.

A well-crafted artbook acts as a calling card, building your reputation, and boosting your visibility to help position you as an authority in your field. Leverage it right, and publishing a book can put you on the path to receiving opportunities you could only dream about.

If you have been creating for a while publishing a book is a beautiful way to commemorate your work. Establishing a legacy. And you never know who will come across your book and be inspired by your story.

So, What’s holding you back from getting started?

Is it because…

  • You don’t know what to do, or where to begin
  • Information overload is causing analysis paralysis, the state where you are unable to take any action
  • You don’t feel ‘clever’ enough to publish a coffee table book
  • You’re buying into the myth that people ‘supposedly’ don’t read books anymore so why bother.

This is fear talking. And the only way to smash through the fear is by taking the first step.

But you don’t have to do it alone.

I am here to guide you

Yes, publishing a coffee table book does take a while to do, and yes, there is a lot to figure out. Not to mention the process can mentally and emotionally challenge you giving rise to doubts over whether you can do it.

And you can do it.

If you dedicate the time, effort and commitment needed to see it through the end result of holding that printed and bound copy in your hands makes it all worth it. An indescribable sense of accomplishment that ‘I actually did this‘. Not to mention the feeling of seeing a copy of your book on a store bookshelf and wanting to do a happy dance there and then.



  • A personalised service tailored towards your book’s unique needs by working with someone who understands this process from the perspective of a traditional- and self-published author and a publisher
  • The insights of someone who has the hands-on publishing and design industry knowledge to ensure you create a luxuriously high-quality coffee table book

“Tapiwa Matsinde is… Perhaps the best right arm for all book publishing concerns. Her tenacity and encouragement came through on my first book. She made the writing process a breeze and the rewriting process more fun than I would have envisaged.” 

Godson Ukaegbu
Stylist, photographer, and Editor-in-Chief of Style Mania
How it works

You get to decide what you want to focus on.

The mentoring is designed around your specific needs. I will come up with a plan that takes into account some or all of the following based on the time we have together.

Finding clarity

Talk through what is holding you back from starting. Look at why you are publishing a book to settle on the best publishing options

Planning your book

Go through your existing ideas, and define your concept. If you already have an idea we can come up with or refine your a book outline

Create A Book Proposal

If you want to traditionally publish put together a proposal based on the one that got me a publishing deal with a prestigious publisher.

Self-publishing guidance

If you are self-publishing we will go through the process of producing your coffee table book.

Design & Printing

If you are self-publishing we will go through your options for designing and printing your coffee table book.

Publishing Challenges

Any specific concern that you have related to publishing your book, that is not covered in the other areas. i.e. distribution.

Who is this course for?

This is right for you if you…

  • Are an entrepreneur, professional or content creator* *Content Creator refers to writers, bloggers, vloggers, photographers, designers, makers, creatives, artists, coaches, Instagrammers, tweeters, podcasters- basically anyone who designs, makes or creates some type of content
  • Are thinking of self-publishing a non-fiction coffee table book also known as an artbook or cocktail book, but are feeling overwhelmed with all the available information, so need help to make sense of publishing and want to talk through options for your book
  • Are interested in getting a non-fiction coffee table book publishing deal and need help with preparing and submitting a winning proposal
  • Dream of publishing a beautiful coffee table book that can next-level your career and are ready to commit the time and effort it will take to publish a book

This is not for you if you…

  • Are a fiction writer
  • Are looking for someone to do all the work of producing and publishing your book for you
  • Already have a publishing deal and are working with a publisher
  • Are looking for shortcut solutions without putting in the work, time and effort needed to produce and publish your book properly

How much does it cost?

The Exclusive Offer

90 mins session


  • Pre-session prep
  • 2 x 45 mins online video calls
  • Notes and a recording of the session
  • An actionable plan
  • Post-session email check-in
MEET Your Mentor

Hello there,

I’m Tapiwa Matsinde a London-based curator, author, mentor and expert in global fine crafts and design. Writing a book was something I never thought I’d do until I did, and then I was hooked. I have published 3 books, contributed chapters to other books, and helped other creatives produce and publish their own coffee table books.

Every time I mention I have written a book the first question is usually “so how do you publish a book?” With so much involved in order to answer that question, I did what I do best and wrote a book about the publishing process based on my experiences of traditional- and self-publishing and the notes I kept along the way to guide me. If however, you are after a more personalised do-what-it-takes-to-get-it-right experience, 1-to-1 mentoring could be just the thing for you.

I have experienced the good, the bad, and the down-right ugly sides of artbook publishing and by pooling together the publishing insights, knowledge and hands-on expertise I have gained I can help you avoid making the same mistakes I did.

I’d be honoured to help you produce and publish your offee table book.

frequently asked questions

Each session is 90 mins long split into 2 x 45 mins calls.

Rather than overload you with information in one go, I have found that splitting the mentoring into 2 x 45 mins calls gives you the time and space needed to reflect on the first call before coming back to complete the second one. Doing it this way also enables me to answer and focus on any questions in real-time that may have come up for you during our time apart.

All mentoring sessions take place online and are conducted via a Zoom or Skype call.

The session takes place online so you will need a computer or digital device, internet access and the relevant free video conferencing software. You will be notified of the platform to be used and a link will be sent to you when your session is confirmed.

Each individual 90 mins session is dedicated to working our way through the issues of your tailored plan only for the reason that it allows us the time needed to focus and come up with the right-for-you solutions to the challenges you need help with. Should you require help with areas that are not included in your plan you would need to book additional sessions.

This offering focuses on what you need to do to plan, produce and publish your book and therefore does not include hands-on editing and design work as these take a lot of time in their own right.

Certainly, unlike coaching mentoring sessions can be booked on a need basis. Note: Time with me is offered on a first come first served based according to my availability. For this reason, I am highly selective about who I work with.

I do offer a payment plan, of 2 x £380 or 3 x £255 please contact me to discuss the terms.

I understand that plans change, if you can no longer make your booked slot 48 hrs notification is required to arrange an alternative date or receive a full refund. Failure to contact me within this time will result in a 50% refund and on the day itself no refund.

A started and completed 90 mins session is non-refundable. Should you be unhappy with the service you receive, email me to discuss and find a resolution.

NOTE: Making a client application enquiry is not confirmation of a session until payment has been requested and received.

Book Mock-up Images used belong to: freepik –
Girl writing image sourced from: pexels – rfstudio
If publishing a book has been on your to-do list in like forever

let’s do something about making it happen

how to work with ME

01. Fill out the client application

Complete and submit the Client Application form. Include as much detail as you can about the area you need help with and why. Once received you will be sent an email with some additional questions and information I will require to get to know you, your publishing dreams, and the area you need help with. This is to determine if we will be a right fit.

02. Session accepted

If we are a right fit, your application will be accepted, and upon receipt of payment, a day and time for your session will be agreed and confirmed. Note: I am in the UK, so session times will be GMT. You will be sent some pre-session exercises to prep for our call.

03. After your session

You will receive a recording of the session, a notes summary of what we would have discussed, an actionable plan to help you move forward, and any relevant resources and links. A week or so after our call I will email a follow-up to check in with how you are getting on.

Does this sound good?

Then, let’s work together to realise your book publishing dreams.