A curatorial and brand visibility consultancy
Showing artisan businesses how to raise their profile and advising the cultural institutions that want to connect with them
Championing a diverse craft and design industry
Standing out and being seen and heard in the world of contemporary craft and design can be a struggle for artisan businesses, particularly for those from Africa and the global south. On the other hand, not being visible makes it much more difficult for cultural institutions and publications to find artisan businesses from these regions.
We work to bridge the gap
By tapping into our extensive industry knowledge and expertise our consultancy: serves artisan business owners seeking to raise their profile through brand positioning and storytelling; and works with galleries, museums, foundations, and other cultural institutions and publications looking to highlight and learn more about exceptional craftsmanship and design from Africa and its diaspora.
KIND WORDS
“With Tapiwa you get a sense of someone who knows her stuff…
and keeps a strong sense of integrity about her ‘brand’.”
NANA OCRAN
JOURNALIST, WRITER, STORYTELLER, UK
Meet
Tapiwa Matsinde
I’m Tapiwa Matsinde, a London-based independent curator, author, and artisan visibility mentor, specialising in global craft and design, with particular knowledge of makers from Africa.
